Skip to Main content

All

Celebrating 50 Years of CAA Insurance

June 12, 2024

3 minute read

This year, CAA Insurance is celebrating a major milestone in our proud history: 50 years in business.

The world was a very different place in 1974 when we started operating. Our policies were still written on typewriters back then and a phone couldn’t fit in your pocket. But no matter how much the world has changed, one thing that’s stayed consistent is our commitment to protecting Canadians.

What was once only available for CAA Members in Ontario has now spanned across seven provinces, becoming a favourite for many Canadians coast-to-coast. We’ve even been named by Forbes Magazine as Canada’s best auto insurance provider. That’s all thanks to our amazing associates, agents and brokers who work to continuously make things better for policyholders.

We’ve accomplished a lot to be proud of in the past 50 years. Now, we’re looking back on some of the things that have made CAA Insurance one of the best brands in Canada.

Major Milestones

  • 1974 - We were established as the Ontario Motor Insurance Company and wrote our first ever policy for a 1968 Pontiac Laurentian and a 1973 Ford Pinto.

  • 1982 - Changed our name to CAA Insurance Company.

  • 1983 - Expanded to offer property insurance in addition to car insurance.

  • 1990s - Expanded Auto and Home insurance into New Brunswick, Nova Scotia, and Prince Edward Island.

  • 2008 - Implemented new integrated technology to get a holistic view of our customers

  • 2009 - Invested in data analysis to enhance our understanding of customer needs

  • 2010 - Applied a scientific rating approach to ensure customers’ premiums are based on their driving experience

  • 2011 - Introduced a discount for using winter tires

  • 2014 - Launched CAA Connect® – usage-based insurance to reward drivers for safe driving habits.

  • 2015 - CAA Insurance products became available through the broker channel, allowing people to get the same product at the same price, regardless of channel.

  • 2017 - Became early adopters of comprehensive water coverage

  • 2018 - Launched CAA MyPace®, the first-of-its-kind, pay-as-you-go auto insurance to Ontario motorists.

  • 2022 - Introduced CAA Auto Extension Insurance to Manitoba and Saskatchewan

  • 2023 - Introduced our tagline, CAA Insurance Company Making Things Better, and launched the first official brand campaign to raise awareness about the things that make CAA Insurance so special.

  • 2023 - We also announced the launch of the CAA Head Start Discount™, designed to help young drivers save on their insurance costs in Ontario.

  • 2024 - And more to come


Watch to see more.

A Different Kind of Insurance Company

While we’re proud of all our achievements, this list doesn't capture all of the amazing work done by the ones who make it all possible. We thank all of the Associates, Agents and Brokers for working tirelessly to deliver unmatched service. Their empathy and their dedication to solving problems for Canadians is what makes CAA Insurance a different kind of insurance company; one that puts people first.

Most of all we thank our customers for being part of this amazing journey. Their loyalty and thoughtful suggestions have allowed us to continuously improve.

This won’t change as we look to the future. We’ll continue to put people first and strive to make things better in any way we can. Considering everything CAA Insurance has accomplished so far, we can’t wait to see what the next 50 years will bring.

Was this helpful?